BG Benjamin Goldman

Benjamin Goldman

I help companies turn paid media, customer insight, and performance data into clearer strategy, stronger execution, and measurable growth.

Performance marketer with 7+ years of experience across paid acquisition, campaign optimization, client strategy, and cross-functional execution. Experienced in translating data into clear recommendations for clients and internal teams across B2B, eCommerce, enterprise, and regulated industries.

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Experience

Client-facing performance work across brands, channels, and industries.

Kahena

Performance Marketing Consultant

Client-facing PPC and performance marketing role across B2B and eCommerce accounts.

  • Managed paid search strategy across Google Ads and Microsoft Ads, including keywords, budgets, bids, and testing priorities.
  • Served as a client-facing partner for reporting, performance reviews, optimization recommendations, and growth opportunities.
  • Used campaign and lifecycle data to refine segmentation, retargeting, lead quality, and account strategy.

EssenceMediacom

Performance Marketing Manager

Managed performance-driven campaigns for major global brands, including Coca-Cola.

  • Led campaign analysis and optimization across retail media and digital channels.
  • Worked with client stakeholders and internal teams to align performance insights with business goals.
  • Supported testing, budget shifts, audience strategy, and reporting to improve campaign outcomes.

Butler/Till

Digital Media Buyer

Managed direct and programmatic media campaigns across industries including healthcare, finance, and regulated categories.

  • Monitored campaign performance and identified opportunities to improve efficiency, reach, and engagement.
  • Translated reporting into client-ready recommendations and next steps.
  • Coordinated with vendors, internal teams, and client stakeholders to support campaign execution.

Wavemaker

Paid Media Specialist / Integrated Media Buyer

Supported large-scale media campaigns for global brands, including the U.S. Navy and Coca-Cola.

  • Managed digital media planning, buying, performance tracking, and post-campaign analysis.
  • Helped translate campaign data into recommendations for audience strategy and budget allocation.
  • Supported cross-channel campaigns across programmatic, site-direct, and other digital placements.

Skills & Strengths

Clear thinking across acquisition, analytics, and account strategy.

Paid Acquisition

Google Ads, Microsoft Ads, paid search, display, retargeting, budget allocation, campaign scaling.

Client-Facing Strategy

Client relationships, performance reviews, stakeholder communication, growth recommendations, account strategy.

Analytics & Optimization

Excel, GA4, Google Analytics, reporting, funnel analysis, audience segmentation, testing.

AI-Assisted Workflows

Ad variation development, research support, reporting workflows, search query analysis, process improvement.

Contact

Interested in connecting?

I'm open to conversations around performance marketing, user acquisition, growth marketing, customer success, and client-facing strategy roles.

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